Fotomontagem — pessoa a interagir com a EDP app
edp app
Client
EDP Comercial
Partner
FLOUR Consulting
Product
EDP app for B2C
Category
Apps, Immersive & Games – Consumer Apps – Services & Utilities

Energy
meets
life.

The energy transition begins with solar, wind and hydro generation. But it only happens when people, their routines and homes become part of it.

For decades, our relationship with energy was simple. We turned on the lights. We used our appliances. We paid the bill.

Today, that relationship is changing. Homes are no longer just consuming energy. Many are producing it through solar panels. Some are storing it. Others are charging electric vehicles. Every day, millions of small decisions are shaping how energy is used.

Most people do not wake up thinking about energy.

They think about their home, their family and their daily routines. Energy is simply one part of making those things work.

Which means the transition happens not when people become energy experts, but when better choices become easier to make. And this was the challenge EDP set out to solve.

Not by asking us to become energy experts. But by helping us choose differently. And that starts with conscious behaviour and decisions. Because the energy transition is both about becoming more sustainable while becoming more efficient.

Better decisions
start with
clarity.

How do we knowif we are on the right tariff or if our contracted power fits our actual needs?
How do we understandif our solar panels are being used efficiently?
How do we identifyabnormal consumption before it affects our bill?
How do we knowwhen is the best moment to charge our electric vehicle to pay less?

These were some of the questions most families could not answer clearly or simply. Not because the information didn't exist. But because it had never been made simple enough to act on.

At the same time, expectations are also evolving. Energy is no longer seen as something to simply consume, but something to manage, as intuitively as banking or shopping.

This is where EDP steps in, simplifying complexity and bringing energy closer to everyday life.

All your energy
in one place.

That starts with a simple idea: a home should be understood as a whole.

Before the EDP app, customers managed different parts of their energy life through separate experiences. Energy. Solar. Mobility. Each in a different app. Each offering part of the picture. None could see the full picture of the home.

The new EDP app brought everything together into a single experience. One place to manage consumption, understand solar production, follow mobility and improve decisions with guidance.

This wasn't just a redesign of digital channels. It was the foundation for a new relationship between customers and energy.

By connecting every part of the home in one place, EDP could provide meaningful insights, relevant recommendations and greater transparency, helping customers make better decisions with confidence and peace of mind.

Impact · Scale
The numbers that prove energy can be personal.
> 400K
monthly users
50K
daily users
> 70%
of servicing volume through digital channels
2.4M
customer selfcare operations in the first 6 months
4.9
App Store rating
12 min / month
avg. engagement time (vs. 3 min in the previous app)
01 — App Experience
See
Make energy visible

The Home experience transforms production, consumption and energy flows into something customers can immediately make sense of.

They can visualise how energy moves between solar panels, the home and the grid. They can see how weather conditions influence production in real time. They can identify the best moments to shift consumption or to maximise their solar energy.

The experience also highlights opportunities they may be missing, such as potential savings with solar panels or unusual consumption patterns.

The energy system becomes visible. And visible systems are easier to understand and act on.

Home — visão geral do sistema de energia
02 — App Experience
Understand
Know what is happening in your home

Real-time visibility is just the beginning.

The consumption experience combines simple overviews with detailed analysis: from 15-minute consumption tracking to solar ecosystem analysis and electric vehicle monitoring.

Ecossistema solar e preço da eletricidade

The experience adapts to different levels of engagement. Some customers want quick answers. Others want complete control. Both find what they need.

Because energy data only becomes meaningful when it helps answer a real question.

Am I consuming more than usual?
Am I making the most of my solar production?
Should I shift more energy consumption to the cheapest hours of my tariff?
How does my home compare with similar households?
How much energy is going to heating, lighting or standby?
What does my electric vehicle cost me at home versus on the road?
Eficiência energética e Premium Charger EDP
03 — App Experience
Save
Turn energy decisions into financial outcomes

The energy transition becomes real when customers can see its impact on what they pay.

The app automatically analyses whether contracted power and tariff are the best fit for each customer's consumption profile, surfacing better options when they exist.

It also helps customers track savings across multiple dimensions: solar production, benefits and services, and consumption efficiency.

Sometimes the most valuable recommendation is simply helping customers spend less, with transparency.

Save — Potência contratada e recomendada
Save — Consumos por período horário Save — Poupanças por opção
04 — App Experience
Act
Turn insights into action

Seeing. Understanding. Saving. All of it becomes truly effortless when there is someone connecting the dots.

That someone is Eddy.

He appeared as a small circle of light, quiet, attentive, always learning. Observing patterns. Detecting what matters. Waiting for the moment to speak.

A subtle ring appears on a widget. A consumption anomaly. A savings opportunity. A solar optimisation. A product that could change how the home uses energy.

Tap it. Eddy has something to say.

"Francisca, your heating consumption is higher than usual. Here's what you can do."
✦ Eddy — Specific. Personal. Actionable.

With over 400 tips across efficiency, behaviour and energy services, Eddy becomes more useful with every interaction.

05 — App Experience
Grow
Where Eddy learns to know you

The more a customer uses the app, the more relevant every recommendation becomes.

Through the Energy Efficiency Journey, customers gradually describe their home: energy sources, appliances and habits. The more EDP knows about their home, the sharper Eddy becomes, moving from general guidance to advice built around each specific home.

And that precision changes things. Customers who go through the journey don't just use the app more. They engage differently with energy altogether.

Grow — Efficiency journey Grow — Energy Efficiency Journey screens
150K
customers that started the Energy Efficiency journey
3 to 4x
higher engagement vs. users who haven't started
+ 24%
higher satisfaction vs. users who don't engage
60%
of journey users say insights positively changed how they relate to energy

In true energy spirit,
we kept the process lean.

01
Align
The challenge was bigger than designing a new app. Energy, solar and mobility had evolved through different products, teams and business areas. Before designing screens, we needed to align everyone around a shared vision of what the future experience should be.
02
Define
Working together, we translated that vision into a customer-centred experience model, organising hundreds of features around a simple ambition: helping customers make better energy decisions with less effort.

Through continuous testing and iteration, UX and UI evolved together, ensuring every interaction remained clear, relevant and actionable.
03
Scale
The vision was then transformed into hundreds of screens, journeys and use cases spanning energy management, solar production, electric mobility, savings and personalised guidance.

A design system ensured consistency while allowing the experience to grow across multiple domains. A rebuilt technical foundation made that growth possible.
04
Validate
Customers remained part of the process throughout. Concepts, journeys and interactions were continuously tested and refined, ensuring the final experience reflected real behaviours, needs and expectations rather than assumptions.
See · Understand · Save · Act · Grow

Five verbs.
One goal.

Helping people make better energy decisions, with peace of mind.

In the first six months, more than 600,000 families started using the EDP app to understand their home, optimise their consumption and act with confidence.

Not because they care about energy in itself.

Because they care about their family, their routines and the home they live in.

And that is how the energy transition really happens.

Not through complexity or expertise. But through millions of small, conscious decisions made every day.

One home at a time.